Even more masculine design to help men stay in control.

The potential to make a big difference

Whilst 1 in 4 men over 40 suffer from urine leakage.[1,2] Yet 95% of those suffering do not use proper incontinence protection.[3]

They have little knowledge around the subject, and many are not aware that specific male products exist. Embarrassed, they are ashamed to ask for help and try to cope alone with makeshift solutions and an adapted lifestyle.

Innovative features to keep men in control

The TENA Men range is specifically engineered for the male anatomy to provide men with a solution that empowers them to take back control and live life the way they want to. Its innovative features include:

  • Unique odour control system to help prevent unwanted smells
  • Secure absorbent core to wick away moisture from the skin and instantly lock in liquid
  • Dermatologically tested material that is kind on the skin

Masculine protection for superior security

We have evolved the TENA Men range to provide an even more masculine look and feel, while meeting men’s most important needs:

  • 84% of men were ‘extremely’ or ‘very’ satisfied that the NEW TENA Men Absorbent Protector prevents leakage [4]
  • 88% of users were ‘extremely’ or ‘very’ satisfied with the absorbency of the new product [4]
  • 81% were highly satisfied with how comfortable the new Absorbent Protector was [4]
  1. NEW design highlights secure absorption zone
  2. NEW Honeycomb pattern synonymous with absorbency
  3. Secure adhesive strip holds product in place
  4. Soft side elastic creates a snug and secure fit
  5. NEW grey backsheet more masculine and discreet

TENA Men Absorbent Protector level 2

A continuous commitment to customers and your business

We are committed to helping you engage with your customers in the best way, which simultaneously helps your business to grow. As well as evolving the TENA Men range, we also raise awareness of male urine leakage and drive consumers to your business to seek solutions from you.

  • Updated consumer campaign – including a TV commercial for maximum impact 
  • Bespoke website for men – raising awareness and educating on the issue of male urine leakage 
  • Point of sale materials – to encourage and convince male customers to purchase solutions
Together we make a difference. Find out more about our offer at TENA for pharmacies

TENA Men range


1Irwin Debra E. et al, Department of Epidemiology, University of North Carolina, Chapel Hill, NC. Worldwide prevalence estimates of lower urinary tract symptoms, overactive bladder, urinary incontinence and bladder outlet obstruction. September 14; 2010.
2Abrams Paul et al. Incontinence, 5th EDITION 2013. 5th International Consultation on Incontinence. Paris. February; 2012.
3Male Urinary Incontinence Prevalence Study, 40+ year old men, UK, US, DE, IT, MEX, RU, self-reported methodology. Essity Study 2013. Data on file.
4Kantar Health. Consumer user test for the TENA Men upgrade. March 2016.