TENA Lady Range: new look, same superior protection

The new packaging allows you to easily identify the products in the pharmacy shelf and their benefits, enabling you to provide the best possible advice for your customers.

TENA Lady pads a proven solution

Highly absorbent TENA Lady pads are a proven solution to meet women’s needs. They offer triple protection from leaks, odour and moisture. The new packaging highlights these relevant features:
  • Up to 100% leakage security
  • Absorbs in seconds[1]

TENA Lady pads range

TENA Lady Night pads

The TENA Lady Night pads with extra coverage provide superior night time protection. The specific product design features are highlighted on the new packaging:
  • 100% night protection[2]
  • TENA Mini Night - extra length
  • TENA Maxi Night - extra back width

TENA lady night packshots

A new look to help your customers and grow your business

Helping customers to decide which products suit best their needs is not an easy task. Some people may prefer to browse the products themselves. TENA wants to make life easier for you and your customers. By using a new and more engaging pack design, we want to empower you to keep having informative conversations with your customers and strengthen your business.

The benefits

The new TENA Lady pack design will:
  1. Emphasize the key features, helping you and your customers to better understand the benefits of the product
  2. Improve the visibility of products on shelves, increasing the appeal to the customer
  3. Align with the contemporary and attractive design of the whole TENA Lady Range


1 Based on internal lab tests with approximately average consumer loadings
2 Designed for night use